Ricky Riyantobi, a marketing campaign professional who is the manager of community room 412 of RWE Digital Agency, has shared his experience on how the development of communication in advertising at Visual Communication Design (DKV) Study Program, Faculty of Art and Design, Institut Seni Indonesia Yogyakarta. This activity is part of the Merdeka Campus Competition Program (PKKM), Ministry of Education, Culture, Research and Technology of the Republic of Indonesia 2024.
This learning has been carried out for four meetings with a total duration of 12 learning hours. Starting on Monday and Thursday, September 09 - 19, 2024 at 12.00 WIB and 13.00 WIB - finished. The purpose of this practitioner learning process is to introduce students to marketing campaign strategies and creative content development in marketing.
Armed with extensive experience in the marketing industry, Ricky Riyantobi guides students through the process of creating a marketing campaign that starts from brand research, audience research, research, and marketing campaign development. platformdata collection techniques, key massageand persuasive communication. This course is expected to provide practical insights and techniques needed to manage marketing campaigns. with digital marketing and creative approaches such as influencer marketing or engaging visual content will be more effective than conventional advertising in print media.
DKV ISI YK welcomes the presence of Ricky Riyantobi as part of its commitment to provide education that is relevant to industry developments. Through the opportunity to share knowledge and experience with this professional, students are expected to gain in-depth skills and be ready to face challenges in a world that is increasingly filled with information and choices, a deep understanding of the audience and the delivery of relevant and authentic messages are key to differentiating brands in the market and achieving greater marketing goals.
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