Students of the Visual Communication Design Study Program, Faculty of Fine Arts, ISI Yogyakarta will organize a visual branding exhibition entitled "Tindak Peken". This visual branding exhibition will be held from April 28 to 30, 2023, at Pendopo Ajiyasa, JNM Bloc Space. The opening of the exhibition will be held on April 28, 2023, at 18.00 to 21.00 WIB. The visual branding exhibition "Tindak Peken" will feature 9 works about Traditional Markets in Yogyakarta. This exhibition is organized as an effort to brand traditional markets in Yogyakarta so as to motivate people to shop at traditional markets.
In this modern era, the term 'pasar ilang kumandange' has emerged, meaning that traditional markets are losing their luster. The term emerged because people are increasingly using e-commerce applications and accessing modern supermarkets. E-commerce allows people to shop from home by utilizing their smart phones. This condition is certainly a threat to the existence of traders in traditional markets. To encourage public interest in shopping in traditional markets, students of the Visual Communication Design Study Program at ISI Yogyakarta raised the Traditional Market as a major theme in the "Tindak Peken" exhibition. This exhibition was organized as part of the Visual Branding course assignment in 2023.
The "Tindak Peken" exhibition not only showcases works about Traditional Markets in Yogyakarta, but also includes workshops and sharing sessions. Along with the exhibition, there will be a workshop on fabric and beads. The sharing session will feature Rahardian Galang (CEO and Founder of Sumur Creatif).
The exhibition is open to all and free of charge. Complete information about the Tindak Peken exhibition can be accessed through our Instagram account. @tindakpeken2023.
Exhibition poster
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