The S-1 Art Management Study Program, Faculty of Fine Arts, ISI Yogyakarta is again organizing Art Marketing Talk #5. This discussion is planned to be held on Thursday, November 11, 2021, at 19.00 to 20.30 WIB. In this Art Marketing Talk #5, the theme that will be discussed is "Museum Marketing Strategy".
Museums exist in almost every province in Indonesia, even in almost every city in the world. Museums function as educational and tourist facilities. To be able to become an educational and tourist facility that is able to carry out its functions optimally, appropriate management and marketing are a necessity. Especially if the museum is associated with the world of tourism, of course this topic will be an interesting thing to study.
To examine the topic in Art Marketing Talk #5, book reviews related to museums and tourism will be presented by 3 resource students from 3 different study programs. The first speaker is Sandhya Parama, a student of the S-1 Art Management Study Program FSR ISI Yogyakarta who will discuss a book entitled "Museum Marketing & Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources" by Neil G. Kotler, Philip Kotler and Wendy I. Kotler. The next resource person is Dhea Pramesti Chahyani, a Master's Student of Art Management at ISI Yogyakarta who will discuss the book "Museum Marketing & Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources" byreview "Marketing and Managing Tourism Destinations" by Alstair M. Morrison. The last speaker is Gie Sanjaya, a student from the Master's Degree Program of FSRD ITB who will review a book entitled "The Digital Future of Museums" by Keir Winesmith and Suse Anderson. The discussion will be hosted by Lintang Hitasukha, a student of the S-1 Art Management Study Program, FSR ISI Yogyakarta.
Art Marketing Talk #5 will be held online via Zoom link with Meeting ID: 838 0993 2704 and Passcode: 380299. For more information regarding Passcode: 380299, please contact Dewi with cellular number +62 822-2132-5026.
Poster Art Marketing Talk #5
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