Batik design by Craft Students, Faculty of Fine Arts, ISI Yogyakarta was chosen as the batik motif design of MSME players affiliated with Tik Tok and Tokopedia. Craft students, Faculty of Fine Arts, ISI Yogyakarta whose batik designs were selected include Tri Istini with a work entitled "Batik Lereng Kenikir", Dyah with a batik motif entitled "Batik Warisan Budaya" and Khansa Syahla with the work "Batik Tumbuhan Sentuhan Parang". The students' works were introduced to the public along with the launch of the "MelokalDenganBatik" campaign launched by Shop | Tokopedia on Monday, February 5, 2024, at the Tentrem Hotel Yogyakarta. Shop | Tokopedia is an online shopping platform resulting from the collaboration of Tik Tok and Tokopedia.
The batik motif design by ISI Yogyakarta students will be used by batik MSME players and batik sellers affiliated with Shop | Tokopedia. Interesting batik motifs are one of the motivations for the community and the market to buy batik produced by batik MSME players. Batik motifs that change every month will encourage people to buy batik every month so as to improve the welfare of batik MSME players and batik sellers.
Every month Kriya ISI Yogyakarta students will act as designers who discuss with batik sellers and MSME players. Students will discuss characteristics, market preferences, fashion trends to design batik motifs. Batik motifs will then be sent in digital format to craftsmen or sellers to produce the motifs into batik cloth and clothes.
The provision of batik motifs by students is a form of implementation of cooperation between ISI Yogyakarta with TikTok and Tokopedia. This collaboration is expected to increase batik sales so that it can participate in improving the welfare of batik MSME players and batik sellers.
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| Students pose for a photo with the work and leaders of ISI Yogyakarta | |
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