{"id":23465,"date":"2024-11-04T11:27:30","date_gmt":"2024-11-04T04:27:30","guid":{"rendered":"https:\/\/isi.ac.id\/?p=23465"},"modified":"2024-11-04T11:27:30","modified_gmt":"2024-11-04T04:27:30","slug":"pelatihan-akuisisi-pelanggan-bagi-kelompok-wirausaha-mahasiswa-merdeka-prodi-fotografi-melalui-kegiatan-pkkm","status":"publish","type":"post","link":"https:\/\/www.isi.ac.id\/en\/2024\/11\/04\/pelatihan-akuisisi-pelanggan-bagi-kelompok-wirausaha-mahasiswa-merdeka-prodi-fotografi-melalui-kegiatan-pkkm\/","title":{"rendered":"Customer Acquisition Training for the Independent Student Entrepreneurial Group of Photography Study Program through PKKM activities"},"content":{"rendered":"<p>The Photography Study Program at ISI Yogyakarta held a training titled <em>\"Customer Acquisition\"<\/em> for independent student entrepreneurial groups of Merdeka Campus Competition Program (PKKM) on 31 October 2024. The event aims to equip young entrepreneurs with essential skills in attracting and retaining new customers, which is key to business success.<\/p>\n\n\n\n<p>The two-hour training was led by Azmi from File Academy, an expert in customer acquisition. In this session, students learned various techniques such as approaching potential customers, building trust, and creating a great customer experience. In addition, they were also provided with insights on customer acquisition costs (<em>customer acquisition cost<\/em> or CAC), which is an important basis for measuring the success of a marketing strategy.<\/p>\n\n\n\n<p>\"Customer acquisition is not only about getting new customers, but also how to keep them loyal,\" said Azmi. This training is expected to provide practical insights for ISI Yogyakarta students in developing their business independently and competitively. (PKKM FT Team)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.2-1024x641.jpg\" alt=\"\" class=\"wp-image-23470\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.1-1024x768.jpg\" alt=\"\" class=\"wp-image-23469\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-1024x768.jpg\" alt=\"\" class=\"wp-image-23464\" srcset=\"https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-1024x768.jpg 1024w, https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-768x576.jpg 768w, https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-463x348.jpg 463w, https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-640x480.jpg 640w, https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-400x300.jpg 400w, https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-367x275.jpg 367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Program Studi Fotografi di ISI Yogyakarta mengadakan pelatihan bertajuk \u201cCustomer Acquisition\u201d bagi kelompok wirausaha mahasiswa merdeka Program Kompetisi Kampus Merdeka (PKKM) pada tanggal 31 Oktober 2024. Acara ini bertujuan membekali wirausaha muda dengan keterampilan penting dalam menarik dan mempertahankan pelanggan baru, yang menjadi kunci keberhasilan bisnis. Pelatihan yang berlangsung selama dua jam ini dibimbing oleh [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,112],"tags":[],"class_list":["post-23465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-dan-info","category-pkkmfoto"],"featured_image_src":{"landsacpe":["https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-1140x445.jpg",1140,445,true],"list":["https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-463x348.jpg",463,348,true],"medium":["https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3-300x225.jpg",300,225,true],"full":["https:\/\/www.isi.ac.id\/wp-content\/uploads\/2024\/11\/pkkmfoto4.3.jpg",1600,1200,false]},"_links":{"self":[{"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/23465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/comments?post=23465"}],"version-history":[{"count":0,"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/posts\/23465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/media\/23464"}],"wp:attachment":[{"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/media?parent=23465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/categories?post=23465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isi.ac.id\/en\/wp-json\/wp\/v2\/tags?post=23465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}